We use the finest Egyptian Giza cotton from the Nile Delta region for our signature fabric designed and treated for premium comfort and durability in everyday wear.
Don't be fooled by poor quality blends marketed as premium materials! We don't use cheap polyester in our fabric like most other brands. Polyester isn’t as comfortable or breathable as cotton and can trap heat and sweat against your body.
EGYPTIAN COTTON - White Gold
Egyptian cotton is the finest and softest cotton in the world. Classified as extra-long staple fibre, its length allows for yarns that are more resistant to breakage, fraying, pilling, and wrinkling.
There are different variations of cottons in Egypt so we didn't just stop there. We chose the highest quality Giza Cotton (referred to as "white gold"). Giza cotton comes only from the Nile Delta region - the most fertile area in Egypt. The Nile Delta's sun, humidity, and silt-rich soil create the perfect conditions for the best cotton in the world!
Our signature fabric
We developed and custom-made our own fabrics to create the perfect balance of comfort and style. Our signature fabric is made with 95% extra-long staple Egyptian Giza cotton and 5% spandex (LYCRA). We use a premium weight cotton (185 g/sm) that is 30% heavier than the average t-shirt. Our cotton goes through our unique treatment process to remove impurities & pilling, and give it a distinctly soft feel.
This blend gives you the best of both worlds; the breathability, softness, and comfort of the finest cotton with the right amount of flexibility and contour to the body. The result is something you've never felt before; a premium feel with a perfect fit that lasts.