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Premium essentials at a fair price

Made with extra-long staple Egyptian cotton for an exceptional feel & fit.

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Stop overpaying for Premium Essentials

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We believe the fabric & fit define the shirt, not the logo or the brand. In the search to elevate your wardrobe, finding premium quality essentials can be expensive and complicated. Your search ends here!

We’re not here to be an overpriced brand or make mass-produced clothes that falls apart. We are the shirt you feel good about buying. No gimmicks. No premium brand markup.

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A thread above the rest

Our Fabrics

It’s time to upgrade! You deserve more than a polyester blend or cheap cotton. 

We source our fabric directly from the Nile Delta region, home to the world's best cotton. Our signature fabric is custom-made and features the finest extra-long staple Egyptian Giza Cotton to make a shirt that looks & feels great.

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Style & Fit Perfected To A Tee

Our shirts have been designed with a clean and tailored fit in mind. We’ve refined our proprietary patterns & designs through years of research and customer feedback to deliver the perfect fit. We paid meticulous attention to the details that matter in delivering durability and longevity. 

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