Essentials for men who care most about fabric & fit

Made with our proprietary Giza cotton

Curve Crew

$32

17 colors available

+ 8 More

Split Crew

$32

17 colors available

+ 9 More

Long Sleeve Henley

$42

14 colors available

+ 9 More

All-Day Button Up Shirt

$58

12 colors available

+ 5 More

No-Sweat Premium Hoodie

$64

11 colors available

+ 5 More

All-Day Comfort Jacket

$68

3 colors available

+ -2 More

Stop wasting money on "big name brands"!

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We believe fabric & fit are the pillars of perfect essentials. Our promise is to deliver these without compromise. No graphics or logos, no big brand markups, no fake marketing.

Our formula is simple! We invest in the highest quality fabric, craftsmanship, and fit. We cut other costs that don't benefit you. All to create premium essentials at a fair price!

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It’s time to upgrade! You deserve more than a polyester blend or regular cotton. 

We source our fabric directly from the Nile Delta region, home to the world's best cotton. Our signature fabric is custom-made and features the finest extra-long staple Egyptian Giza Cotton to make a shirt that looks & feels great.

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A thread above the rest

Our Fabrics

STyle & fit perfected to a tee

Our shirts have been designed with a clean and tailored fit in mind. We’ve refined our proprietary patterns & designs through years of research and customer feedback to deliver the perfect fit. We paid meticulous attention to the details that matter in delivering durability and longevity. 

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Premium Fabrics

We custom make our fabric down to the yarn to deliver premium quality at a fair price

Bundle & Save

Bundle any 3+ items to save 15% applied at checkout

free shipping

Free US shipping on orders $75+ and Worldwide shipping at available rates