About Us

Simply What You'd Rather Wear!

WYR /wy-er/ was born in the pursuit of providing premium quality essentials at a fair price. We're not chasing trends or pushing fake lifestyle marketing to justify inflated prices. Our goal is that more guys can look & feel their best with our exceptional fabric and fit without the brand markup!

It’s simply what you’d rather wear; it’s WYR!

Our Story

Our journey began in Egypt, the home of our founder and the world's finest cotton. Inspired by both Egypt's rich cotton farming history —where the climate and fertile soil produces extra-long staple cotton— and a clean, minimalistic aesthetic, we set out to combine the comfort of cotton with timeless men's essentials.

Our Process

We brought on a local design & production team with a combined 50+ years of experience in the industry to help with the journey. We spent our first year sourcing & testing different fabrics, designing the fit, and selecting production facilities that met our standards to create the perfect essentials. 

By cutting out the middle-men, we've built a process that is efficient and transparent. We take pride in crafting our own custom fabrics, closely supervising each step of our production lines, and managing our supply chain down to the very last yarn. This unwavering dedication to production and design enables us to consistently deliver outstanding quality to our customers.

The Fit & Quality

We're all about the meticulous details when it comes to crafting long-lasting, high-quality clothing. Our designs emphasize a sleek, fitted look while prioritizing comfort. What began as a quest to create the ultimate men's t-shirt has now expanded into a range of premium essentials for men. With designs conceived in California and perfected in our Egyptian design lab, we deliver a unique blend of stylish & comfortable menswear.

Curve Crew


20 colors available

+ 12 More

Split Crew


20 colors available

+ 13 More

Relaxed Classic SS Henley


3 colors available

+ -2 More

All-Day Comfort Short 7"


10 colors available

+ 4 More

Relaxed Classic Tee


14 colors available

+ 6 More

Hangout Short 5"


4 colors available

+ -2 More