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About Us

Simply What You'd Rather Wear!

WYR /wy-er/ was born in the pursuit of providing premium quality essentials at a fair price. We're not here to be another fashion brand or to sell trendy graphic shirts.  We're here to deliver refined essentials and effortless style.

Our priorities are comfort, quality, and fit. No gimmicks, no premium brand markups, and no cutting corners to deliver on our promise. Instead, we cut the fluff and focus on how you look & feel in your daily wardrobe.

Our Story

Our story begins in Egypt, home of our founder and home to the highest quality cotton in the world. That is where we set out to create the perfect fabric to elevate daily essentials. With a cotton farming history, Egypt’s ideal blend of moderate climate and fertile soil produces extra-long staple cotton.

Our Process

Our design & production team has a combined 50+ years of experience in the industry. We spent several months sourcing & testing different fabrics, designing & tweaking the fit, and selecting production facilities that met our standards to create the perfect shirt. There are no middle-men in our supply chain, no retail markup, and no branding. We make our own fabrics, supervise our production lines, and control our entire supply chain down the yarn. This means we can provide exceptional quality at a fair price to you.



Designed in LA and produced in small-batch factories in Cairo, Egypt. We bring you closer to premium quality without the noise.

Our Fit & Quality

We paid meticulous attention to the details that matter in creating durable clothes and lasting quality with proper care. Our shirts have been tailored with a fitted waist and a curved or split hem for a proper fit around the hips and body.



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