Simply What You'd Rather Wear!
WYR /wy-er/ was born in the pursuit of providing premium quality essentials at a fair price. We’re not trying to be the next trendy brand or to sell a fake lifestyle to justify overcharging for our clothing. Our goal is that more guys can look & feel better with our exceptional fabric and fit without the brand markup!
It’s simply what you’d rather wear; it’s WYR!
Our story begins in Egypt, home of our founder and home to the highest quality cotton in the world. That is where we set out to create the perfect fabric to elevate daily essentials. With a cotton farming history, Egypt’s ideal blend of moderate climate and fertile soil produces extra-long staple cotton.
Our design & production team has a combined 50+ years of experience in the industry. We spent our first year sourcing & testing different fabrics, designing the fit, and selecting production facilities that met our standards to create the perfect essentials.
There are no middle-men in our supply chain & no retail markup. We custom-make our own fabrics, supervise our production lines, and control our supply chain down to the yarn to ensure consistency & quality.
The Fit & Quality
We pay meticulous attention to the details that matter in creating high quality clothing that lasts. Our designs are tailored for a fitted, minimal aesthetic with a focus on comfort. What started out with creating the perfect men's t-shirts has evolved into a suite of premium men's essentials. Designed in California & made in Egypt.